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SOUNDSMITH - Norma Medium Output Moving Iron Phono Cartridge

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Based on Soundsmith's Acclaimed High-Output Aida Cartridge: Hand-Made Soundsmith Norma Moving-Iron Phono Cartridge Tailored for Fixed-Gain Preamplifiers

Single Crystal Ruby Cantilever, Highly Polished CL Stylus, Medium-Output Design: Soundsmith Norma MI Phono Cartridge Blends Transient Speed Natural Tonality, Sought-After Midrange

Closely based on Soundsmith's acclaimed high-output moving-iron cartridge, Aida, the medium-output Soundsmith Norma moving-iron phono cartridge combines excellent transient speed, organic tonality, and a sought-after sweet midrange to yield high-end performance almost unheard (and unheard-of) at this price point. Hand-made in the U.S.A. by Soundsmith chief engineer Peter Ledermann, and adorned with a single crystal ruby cantilever and highly polished low-mass CL stylus, Norma is tailored for fixed-gain preamplifiers. Norma delivers wonderful detail, wide soundstages, and nuanced textures. Its ultra-low moving mass and excellent rigidity extend Soundsmith's tradition of perfectionist design. An agile and vibrant cartridge that's never overwrought or overly technical, Norma makes human voices come alive with sumptuous naturalism.

Medium-Output Norma a Superb Match With Medium-to-Heavy Arms
Soundsmith's medium-output range of cartridges addresses the needs of "fixed gain" preamplifiers that require a 1.1mV output design – or, preamp designs that avoid the use of a step-up transformer. Norma needs a 1500-ohm to 47k-ohm load and 48-54dB of gain. It is a medium-compliance design and works wonderfully on almost all medium-to-heavy tonearms. A sister cartridge to the revered Aida, Norma boasts some of the most important developments in cartridge research and design of the past 40 years.

Reduced Internal Mass Decreases Unwanted Energy
Soundsmith founder Peter Ledermann tirelessly worked to develop means to reduce the internal moving mass of Norma far beneath that of moving-coil designs. As a result, Norma significantly reduces the unwanted reflected energy that would otherwise go back down the cantilever and cause stylus jitter.

Unlimited Potential: Norma Can Be Rebuilt
Norma benefits from infallible customer support and a wonderful safety net. Soundsmith is the only high-end cartridge company that rebuilds its own products at a fraction of the original price – no matter what the issue. Equally important, moving-iron cartridges can always be rebuilt, unlike MC designs sometimes damaged beyond possible repair.

Soundsmith Moving-Iron Cartridges Offer Best of Both Worlds
Enjoy the best of both worlds: Soundsmith's moving-iron cartridges encompass the advantages of moving-coil and moving-magnet designs while simultaneously lessening or eliminating the respective approaches' deficiencies. Boasting extraordinary tracking abilities that let them effortlessly sail through complex musical passages, a warm and detailed character, exceptional transient response, and a full sound that completes entire notes and finishes instrumental structures, Soundsmith models exude natural musicality and high-end design. Built here in the U.S., and outfitted with either aluminum or ruby cantilevers, we guarantee you'll love your new Soundsmith the moment it hits your favorite records' grooves.

Now available from Soundsmith Designer Peter Ledermann's DirectGrace Records, Recordings to Rescue Children: Elio Villafranca's Flower By the Dry River.

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