The Time is Now is British artist Craig David's seventh solo effort and follow up to his chart topping 2016 comeback album Following My Intuition. The 12-track collection is ushered in by the catchy lead single "Heartline" and features collaborations with Bastille, JP Cooper, AJ Tracey, Ella Mai, Kaytranada and GoldLink. "On The Time Is Now there's a clear progression of his sound, that maintains the best elements of garage and brings in UK R&B, electronic and grime music with a smorgasbord of guest features..." notes The Independent. "This album is me going back to those days of simple story telling and waving the flag for UK R&B," David says. "It is for all of you that have been with me since those days, everyone that's joined along the way and is here now."