For some time now, Brendon Avalos has been forging a path for himself among the clamor of emerging indie artists as the bassist and vocalist of Brooklyn punk trio B Boys. Now, he is releasing his first solo effort under the moniker Gift Wrap. Losing Count is the culmination of a personal goal Avalos set two years ago: to see through the completion of a collection of music all his own. "Artistically, I think the sole purpose of this record was to just do everything. An exercise in realizing a full concept without seeing what the end result would be."
As it turns out, that end result is a 13-track experimental pop album that packs a large punch with influences ranging from early new wave acts like Depeche Mode and OMD to Frank Ocean. With each track draped in whimsically looping layers and interspersed with the pervasion of old radio samples, buzzing, and hums to create a state of constant white noise, Avalos successfully conveys a state of latent anxiety through danceable, weirdo pop. In this way, Losing Count becomes an exercise in synthesizing the collective experience of today's political and cultural climates into a fully individualized expression.