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Produced by Kevin Churko (Ozzy Osbourne, Five Finger Death Punch), 2012's Blood is Southern California hard rockers In This Moment's breakthrough fourth album for longtime label Century Media Records. "I knew that I wanted this album to bring out elements we've never shown before. This alluring, darker, sinful side of us that no one has ever seen," says vocalist Maria Brink. "We wanted to find something new within ourselves, and with this album, I'm definitely the boldest I've ever been. I'm not trying to push boundaries. It's not a conscious thing. It's a natural artistic place."
The powerful title track, "Blood," was the first one written for the album and it's one of guitarist Chris Howorth's favorites. "It really set the tone for the whole record and kicked a bunch of doors down," he says. "I think it's a really unique song that doesn't sound like anything I've heard before, and I'm really proud of that. My other fave is "Hello." I like it because it's so heavy and melodic at the same time. Crushing riffs and huge choruses never get old to me. This song is In This Moment 101."