With a distinctive style all his own that pays reverence to the first-wave of Reggaeton stars from Puerto Rico, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling Urban music back to the forefront of Latin music worldwide. With Vibras, he adds to his already celebrated catalog with a new collection that combines throwback tracks paying tribute to old school Reggaeton, balanced with adventurous new fusions that moves the genre far forward in style, tolerance and rhythms.
Balvin chose to demonstrate the strength of this musical chapter with focused pairings shining a spotlight on respected Reggaeton contemporaries (Wisin y Yandel, Zion & Lennox), critically praised cross genre Latin artists (Carla Morrison, Rosalio) and innovative/rising international artists such as Willy William, Anitta, and Jeon. The majority of the album sees the producer chairs held down by Balvin's longtime Colombian artistic partner/producer Sky¸as well as Puerto Rico's Reggaeton pioneer Tainy – while Willy William, and Chuckie & Childsplay helmed the No. 1 singles "Mi Gente" and "Machika" respectively.
But whether it's the propulsive rhythm of those already established hits, or the laid-back summer groove of the title track and fellow single "Ambiente," the one universal thread Balvin made sure to instill throughout the album is music that all audiences can quickly ‘vibe'/connect with - extending the understanding of Latin culture and moving Spanish forward to an equal footing in the global pop landscape.