In 1999 MF Doom's Operation: Doomsday appeared seemingly out of nowhere and fans who actively ran from the glitzier side of rap music ate it up like they had been on a hunger strike. Musically raw and at-times off-kilter, it all sounded familiar but new at the same time. In addition to the dusty, wobbling music, Doom also completely changed up his vocal style here, chopping his flow up and bringing a whole new approach to his formerly liquid, and often humorous lyricism.
Standouts on this bonafide underground masterwork are honestly hard to pick, since fans each have their own Doom faves. But "Doomsday," "Rhymes Like Dimes," "The MIC," the experimental "Tick, Tick..." (with MF Grimm) and "Red & Gold" (with King Ghidra) among others are great examples of how stretched-out this visionary album really is.
MF Doom's 1999 classic debut is now being presented in a series of stand alone deluxe 7-inch singles including "Doom, Are You Awake / Hey! / Operation: Greenbacks ." Each 7" is housed in a full color picture sleeve featuring brand new artwork by Lord Scotch, the original artist behind the Operation: Doomsday art. When laid side-by-side, the art fits together like puzzle pieces to form one large Doom image.