Goin' Platinum! is the newest effort from the soon-to-be legendary soul singer Robert Finley and his crack band of geniuses. From the lovelorn bombast of "If You Forget My Love" to the soul-stirring "Medicine Woman," and the home-on-the-road ripper "Empty Arms" to the yearning "Honey Let Me Stay the Night," all capped by the epic closer "Holy Wine," featuring Finley's ethereal falsetto, Robert's performance left producer Dan Auerbach speechless – as it will anyone who lays ears to it.
"I didn't ever have to play him any references, I just let him sing," Auerbach says. "He naturally did what the song wanted to hear. He was capable of doing it in this huge bark, this soft whisper, a falsetto...I said, ‘Can you sing falsetto?' He said, ‘I don't know.' ‘Why don't you give it a shot and see what happens.' And he sang ‘Holy Wine," just like you hear it on the record. We were all sitting in the control room and my brain short-circuited."
As for the album title, Auerbach gives all credit to Finley and his huge but wholly considerate personality. "He was just beaming from the second he walked in the door," Auerbach says. "Every time he'd listen to playback, he'd say, ‘It's goin' platinum.' That was his catch phrase. He's larger than life. When he walked into the session he had on a three-quarter-length leather duster, leather pants, a giant belt buckle, red sparkle shirt tucked in, cowboy hat, snakeskin cowboy boots... Like he instinctually knows what to do when he's singing, he knew this was his time to shine. Robert just showed up to work and was smiling all day long. All of us were."
"Now I'm concerned about delivering the message to the audience," Finley says. "We did a great job on the recording but it's not over yet, it's gotta be done before the live audience, that's when my real task comes in. What comes from the heart goes to the heart; constantly pouring your soul into it so that when you deliver it, people can feel what you feeling. To me that's the ultimate challenge, to get them to feel what you feel. And if they do, you will know it by the end of the song."