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Yasuaki Shimizu - Music For Commercials

(Vinyl LP)

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Item: LDS07777
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Originally issued by Crammed in 1987, this is one of the most sought-after releases in their legendary Made To Measure series. Known for his numerous albums, soundtracks, and collaborations with an impossibly broad array of artists (from Ryuichi Sakamoto and DJ Towa Tei to Van Dyke Parks, Björk, Manu Dibango and Elvin Jones), composer, saxophonist and producer Yasuaki Shimizu also released several electronic music productions during the '80s, which are currently generating a lot of interest (a.o. his recently reissued Mariah project).

Music For Commercials is a brilliant and inventive collection of short pieces, initially conceived as soundtracks for Japanese TV commercials (and bearing sweet titles such as "Seiko," "Sharp," "Honda"). These 24-tracks (each clocking in at two minutes or less, except one longer piece composed for a computer-animation short) abound with hit-and-run sound collages, twittering computers, and energetic ricocheting between myriad styles of music. This album has achieved near-mythical status in the last few years, which have seen artists such as Oneohtrix Point Never sing its praise.

"TV commercials in the late '70s and '80s didn't advertise the practical features of products, they were meant to build strategic corporate images. You might even say they took a musical approach in their visual expression, though perhaps that's an overstatement. Being restricted to a time span of a minute or less made it ideal work for refining my intuitive powers. I made a conscious choice not to remix the tracks for this album. The final version of the original recordings appear here untouched, although I do remember working to link the individual tunes, and on the overall mood." – Yasuaki Shimizu

"I met Yasuaki Shimizu when he was living in Paris, around the mid-80s. We were mutually interested in a Shimizu/Crammed collaboration, and we came up with the idea to gather the short pieces he had created for TV commercials, and release them in our Made To Measure composers' series which, at the time, already included 10 releases of mostly instrumental music."  – Marc Hollander

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