Avatar Hail The Apocalypse on 2LP
Like old-timey carnival ringmasters, Avatar invites miscreants, tattooed ladies, blue-collar workers, metalheads, rock fanatics and listeners of all stripes to their party. The theatrical metal-n’-roll vaudevillian visionaries have infiltrated rock radio and the hearts and minds of those thirsty for creative innovation, inescapable melodic hooks and a sense of dangerous revelry all wrapped up in deliciously subversive hit songs.
The eleven tracks on Hail The Apocalypse join a rich catalog filled with cred-building artistic peaks and commercial breakthroughs alike, following in the tradition of larger-than-life bands like Rammstein, System of a Down and Rob Zombie who have conquered the airwaves without sacrificing their brilliant uniqueness and unfettered expressionism. Working from the playbook of Alice Cooper, Kiss and like minded phantoms of rock, Avatar delivers a postmodern party, electrifying the mainstream and underground alike.
Produced by longtime collaborator and two-time Grammy nominee Tobias Lindell, mixed by Jay Ruston, and mastered by Paul Logus, “Bloody Angel” and “Hail the Apocalypse” are new anthems for the ages, precision heat-seeking missiles targeting a cultural landscape primed and ready for fresh songs to champion from a band with a giant persona to rally behind.
Avatar’s music is challenging, daring, but altogether captivating, boasting Charlie Chaplin’s winking silent movie flair for the dramatic and Marilyn Manson’s dark merging of the commercial and the macabre, but still rooted in heavy music for its own sake. “We are doing something that I strongly feel is lacking,” Johannes Eckerström says. “This is metal music made by metal heads for metal heads. It’s honest, intense and full of integrity.”