In Partnership with Cirque du Soleil Who Also Produced the Beatles Love!
Viva Elvis, the album, is a 21st century celebration of Elvis Presley and his music, featuring the voice of The King in a whole new context. The undisputed King of Rock 'n' Roll, Elvis Presley, remains one of the most iconic and powerful forces in popular culture. "Before Elvis," said John Lennon, "There was nothing." After Elvis, the world looked and sounded different. With a swivel of his hips and the power of his voice, Elvis broke down barriers and shattered the status quo, revolutionizing the world of music, film and fashion, while signaling a seismic shift in gender, class, race and generational relationships.
This revolution continues with Viva Elvis. This postmodern studio masterwork invokes the spirit and essence of Elvis from a contemporary perspective, while furthering the revolutionary impulses of Elvis' sound. Viva Elvis re-imagines the King's own vocal performances in a broad variety of new musical settings. This new sound echoes Elvis' own versatility and ability to master all music genres, from Delta blues to rockabilly, from raw soul to gospel, from Southern folk to Vegas pop, while incorporating elements of garage rock, punk, urban and hip-hop. Viva Elvis is the result of a partnership with Cirque du Soleil, who also produced the Beatles Love.