Cut from the Original Analog Album Master by Chris Bellman at Bernie Grundman Mastering
The third and final album by the original Love lineup, Forever Changes has consistently drawn epic praise both upon its 1968 release on Elektra Records and to this very day. Rolling Stone described Forever Changes as "elegant armageddon" when listing it as #40 in the 500 Greatest Albums Of All Time while another rave review considered it, "one of the most distinctive masterpieces in that era of masterpieces." A landmark work that is without question the L.A.-based psychedelic folk-rock pioneers' most fully realized studio effort, Forever Changes was produced by band co-founder/frontman Arthur Lee and The Doors' engineer/producer Bruce Botnick.
Lee's metaphysically super-logical lyrics, warbled sweetly over the band's full-bloom psychedelia, a swirling current of guitars, strings, and horns layered into a mind-expanding wall of beauty. The album's song titles read like signs along the long and winding road to Nirvana: "Andmoreagain," "Maybe The People Would Be The Times Or Between Clark And Hilldale," "The Good Humor Man He Sees Everything Like This," "You Set The Scene." Forever Changes exploded the personal into the universal and uncovered the eternal tucked away inside the familiar.
"In the summer of 1967 a billboard appeared on Los Angeles' legendary Sunset Strip telling all who looked skyward to 'watch for the third coming of LOVE.' Emblazoned with an image of the group painted in oozing pink, purple, blue, and green meant to resemble an organic heart, Love were barely recognizable in their collective obscurity. Though they had followed hot on the heels of The Byrds to rule the L.A. club scene a year earlier, the band (at the time perhaps the most progressive and uncompromising in pop) never made the leap to mainstream acceptance or the Billboard Top 10. Ironically, that same summer their Elektra labelmates and former opening act, The Doors hit #1 with 'Light My Fire.' Meanwhile, the five members of Love (Arthur Lee, Johnny Echols, Bryan MacLean, Ken Forssi, and Michael Stuart) struggled to complete an album that would barely chart on initial release. In most stories Love would be the group that promised more than they delivered. That would be had 'the third coming' not been Forever Changes, a long-player widely rated above any other waxing of that idyllic era."
– Andrew Sandoval/liner notes for the 2008 reissue