The first album released under Madonna's own Maverick label, the pop icon's 1992 conceptual effort Erotica hit #2 on the Billboard 200 and yielded six hit singles. Produced by Madonna, Shep Pettibone and Andre Betts, the album spent over a year on the U.S. charts thanks to the evocative title track which peaked at #3 on the Billboard Hot 100 and the three U.S. Top 40 hits: "Deeper And Deeper" (#7), "Bad Girl" (#36) and "Rain" (#14). Erotica was famously released in coordination with Madonna's first book entitled Sex and both share overt sexual themes. Madonna integrated an alter-ego named Mistress Dita into both projects, largely inspired by actress Dita Parlo.