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"They Suffocate At Night" was the first single in the build up to the release of Freaks (1987), Pulp's first album to be recorded whilst signed to Fire Records. The release was much darker to that of their debut album It (1983), but a lot had changed in the three years since. By this time every member bar Jarvis Cocker had moved on but the addition of Russell Senior proved to be a pivotal turning point for the band. No longer did Pulp sound pastoral, easy-natured; now they were darkly romantic, brooding, noisy and a little bit Gothic. Pulp were out-of-tune with the times: but the times didn't satisfy Pulp. It was here, possibly even more than 1992's Separations, that Pulp started coming into their own as a band with a fully-realized aesthetic.