Most reggae fans became acquainted with Richie Spice in 2004 when his single "Earth A Run Red" began its ascent on the charts, first in Jamaica, then internationally, ultimately emerging as one of the year's biggest hits despite being more than four years old. Additional hit tunes including the ominous "Folly Living (Blood Again)", the haunting "Ghetto Girl" and the resounding hymn to herb "Marijuana" were featured on Spice's debut album Spice In Your Life which earned unanimous critical praise.
Spice's career has continued to soar as a result. As a means of expanding his international fan base, he joined forces with VP Records where they cooperatively released the ongoing series of Spice's albums In The Streets to Africa (2007) with his romantic boom shot "Brown Skin," and the breakthrough Billboard Reggae No. 1 Gideon Boot (2008), with Bobby ‘Digital' Dixen from Brickwall Music, which featured chart topping hits like "The World Is a Cycle," "Let's Go" alongside German reggae icon Gentleman, "Wrap Up A Draw" and "The Plane Land."