The Big Pink Future This on LP + Download
Running in at 10-tracks and 45 minutes, The Big Pink's 2012 album Future This commands your attention from start to finish. Opener and first single, "Stay Gold," is a track written about doing what makes you happy, so immediate you could be forgiven for thinking they've not been away. From there, the album is paced perfectly, with future live anthems ("Rubbernecking," "1313," "Jump Music"), counterbalanced with a set of songs that show a more subtle side ("Hit The Ground (Superman)," "Give It Up" and title track "Future This").
Each song has its own message, mostly positive, and help highlight Robbie Furze's progress as both a lyricist and singer. By the time you reach album closer, the mournful "77," it's already demanding repeat visits. With graffiti a recurrent theme, the band wanted the finishing touches to Future This to lie with the celebrated artist KR (the man behind Krink), who used his distinct paint style to give the album's sleeve a fresh update on the legacy of 4AD's record design. Future This sounds like an album they enjoyed making, showing they still have a hunger, are still delivering on that early promise and are always looking forward.