The Knew Schmew on LP
The highly anticipated third album by The Knew is called Schmew, so that when people say it, they say "The Knew Schmew." The band thought this would be funny. It sometimes is. Schmew, as a title, is a nod to their ability to not take their band's name, themselves, or rock n' roll too seriously. Schmew, as an album, however, was taken seriously when it was made. Throughout three LPs, three 7"s, a couple EPs, and more than enough weirdo dietary habits, The Knew now hangs their collective cap on a rock n' roll record that is quicker than their previous releases, denser than their former efforts, and heavier than their eight hangers combined. Part rock opera, part power pop, and totally stuffed full of strip-mall solos, Schmew is fringe-rock for those that are all in. "Rally and Rumble" is the first single from the album.