Earning the 2020 Brit Award for Rising Star, Beabadoobee has navigated the world of global touring, viral fame and musical creation to work towards a dazzling debut album. Fake It Flowers is a testament to this. Bea adopts a mature sound, where her familiar warm, fuzzy lo-fi lies between strings and melodies, bringing the raw honesty of her DIY roots into a new era. Beneath lead single "Care's" irresistible melodies, Bea confronts her past and finds catharsis in yells of "I don't want your sympathy I guess I've had it rough, but you don't really care!" On the track Bea says: "This song has end of 90s movie vibes, like you're driving down a highway. It is pretty much me being angry at society, or people around me who I just don't think know me and don't care. I don't want you to feel fucking sorry for me. I just want you to understand what I've been through." Fake It Flowers sees Bea confidently stepping forward into her most exciting chapter yet.