Earl Sweatshirt Live Laugh Love

Earl Sweatshirt's New 2025 Studio Album Live Laugh Love on LP.

The Live Laugh Love campaign is rooted in themes of wellness, growth, and the philosophy behind the album title, Live Laugh Love. While irony is used as a tool for laughter, the sentiment is real. It reflects Earl’s current way of life, choosing joy while staying grounded in truth. LLL brings a sense of nostalgia. It reminds us of a time when life felt full of simplicity and genuine connection. But this isn’t blind optimism. Blood, guts, and darkness live alongside the joy. LLL holds space for contradiction and chooses love anyway.

Earl Sweatshirt is the virtuosic byproduct of Los Angeles’ fertile ground where hip hop sowed its seeds and historic cultural movements were born. The prodigiously gifted writer, lyricist and producer grew from a zeitgeist of which contemporary collectives in hip hop today are predicated. And while most movements are fleeting as soon as they arrive, Earl pushed forward, documented his growth and self-discovery on record and cemented himself as one of the foremost culturally relevant MC’s in the game. One who never strayed away too far from his Los Angeles beat-scene roots.