Jaden put a revolutionary vision into play on the 2012 mixtape, The Cool Café. 2014 saw him release Cool Tapes Vol. 2 exclusively on the Jaden Experience - a groundbreaking app enabling direct distribution of a "full album experience." Amassing nearly half-a-billion cumulative streams by 2019, his full-length debut SYRE bowed in the Top 10 of the Billboard Top Rap Albums Chart and Top Hip-Hop/R&B Chart as well as the Top 25 of the Top 200 in 2017. The lead single "Icon" not only scored 147 million Spotify streams within two years, but it also is certified platinum by the RIAA. 2018 single "Ghost" maintained momentum by putting up 65 million Spotify streams with the catchy and chaotic "Goku" on its heels at 20 million. At the end of the year, he contributed the punchy and punked-out "Way Up" to the chart-topping Spider-Man: Into the Spider-Verse Original Soundtrack.

Meanwhile, Jaden reached a creative high watermark on his second studio offering, ERYS, a colorful and genre-bending concept album featuring "Summertime In Paris" (Willow), "Chateau" (ASAP Rocky), "Noize" (Tyler the Creator) and more. "It's pretty much the story of a young man named Erys," he told Rolling Stone. "He lives in Los Angeles, but it's in a world where Los Angeles has almost been destroyed a little bit. You don't really know what happened, but it's like a dystopic Los Angeles. It's like The Warriors where everybody is running around, and it's this interconnected web of these young kids who run the city. Erys decides to be the leader and take over the city. He gains control of everyone by the means of fear almost. It doesn't end well for him, but that's kind of the end of the story.